Challenge: Promote NBCUniversal's Healthy Week "One Small Step" campaign.
Solution: We chose five themes - recess, the small plate movement, take 5, hydration and sleep - promoting them through numerous activations including cross channel digital banners and widgets, social, on-air animated tip vignettes, internal posters, NBCUniversal's Experience Store takeover, an event in Union Square, NYC (also featured on the TODAY show), and a healthy food truck.
Role: Creative Direction, Design
Healthy at NBCU is NBCUniversal’s initiative to empower millions of Americans to live healthier, happier lives by delivering health-related content across its unmatched portfolio of properties.