Challenge: Promote NBCUniversal's "One Small Act" campaign which emphasized how small green gestures can go a long way.
Solution: An interactive virtual garden in Philadelphia, PA.
Role: Creative Direction, Design
PromaxBDA Award:
SILVER - Promotion and Marketing Award for General Branding/Image Campaign using Integrated Media (NBCUniversal Green Week)
Green is Universal is NBCUniversal’s initiative dedicated to raising environmental awareness, effecting positive change to the environment, and making its own operations more sustainable by delivering green-themed content airing across its unmatched portfolio of properties.