Challenge: Create a window display to promote the Green is Universal campaign "Mugs Save Trees."
Solution: A mechanical infographic that detailed the journey of a paper cup from tree to trash (truck travels along the path, triggering various systems to activate within factories).
Role: Creative Direction
PromaxBDA Award:
GOLD - General Branding/Image Campaign using Integrated Media
(Green is Universal-Mugs Save Trees Campaign)
Green is Universal is NBCUniversal’s initiative dedicated to raising environmental awareness, effecting positive change to the environment, and making its own operations more sustainable by delivering green-themed content airing across its unmatched portfolio of properties.